CallFirst Terms & Conditions
1. Who we are
CallFirst is operated by AI PM Services Ltd, a company registered in England and Wales (company number 17153355), registered office: 6th Floor Amp House, Dingwall Road, Croydon, England, CR0 2LX ("CallFirst", "we", "us").
Contact: support@callfirst.app
These Terms govern your use of the CallFirst mobile application and the callfirst.app website (together, the "Service"). By using the Service you agree to these Terms. If you do not agree, do not use the Service.
Your privacy matters to us. How we handle personal data is described in our Privacy Policy, which forms part of these Terms.
2. What CallFirst does
CallFirst is a digital-wellbeing tool. It blocks access to social-media apps you choose, on a schedule you set, until you have spent time in a phone or voice call with a contact you designate. You choose which apps are blocked, when, and who your contact is. You can stop using CallFirst, change your settings, or uninstall it at any time.
3. Important limits of the Service
CallFirst is not a medical, psychological, or crisis service. It is a habit tool, not treatment, therapy, or professional advice of any kind. It is not a substitute for professional help.
If you are in crisis or having thoughts of self-harm, please do not rely on this app. Contact your local emergency services, or a crisis line such as CVV — 188 (Brazil) or Samaritans — 116 123 (United Kingdom).
Blocking is best-effort, not guaranteed. Operating systems — particularly some Android device brands — can pause or stop background apps in ways outside our control, and operating-system updates can change how blocking behaves. We work hard to make blocking reliable and to tell you in the app when it has been interrupted, but we cannot promise that blocked apps will be inaccessible at all times. CallFirst is a commitment aid; it is not, and cannot be, a guarantee against your own device.
You stay responsible for your own device use, including any decision to uninstall CallFirst, change device settings, or use another device to access blocked apps.
4. Who may use CallFirst
You must be at least 13 years old to use the Service. If you are under 18, you should only use the Service with the knowledge and agreement of a parent or guardian.
You agree to use the Service only for its intended personal, non-commercial purpose and in compliance with applicable law.
5. Accounts
You can use CallFirst's core features without creating an account. If you purchase a subscription or otherwise create an account (for example via Google sign-in or a WhatsApp one-time code), you are responsible for keeping access to your account secure. You can request deletion of your account and associated data as described in the Privacy Policy.
6. Your contact's details
To work, CallFirst asks you to enter the name and phone number of the person you want to call (for example, your mum). These details stay on your device — they are never sent to us and we never see them. They are used only by your phone to place your calls. We record that you completed a call and how long you were away from the app; we do not record who you called, and we never access call audio or content.
7. Purchases, subscriptions, and trials
Billing is handled by Apple and Google. All purchases are made through the Apple App Store or Google Play. Prices, currencies, and local taxes are shown in the store before you buy. We do not see or store your card details.
Subscriptions auto-renew (weekly or annual, as selected) until cancelled. You can cancel at any time in your App Store or Google Play subscription settings; cancellation takes effect at the end of the current billing period. Uninstalling the app does not cancel a subscription.
Lifetime purchase is a one-time payment granting the paid feature set for the lifetime of the Service (see section 12 about changes and withdrawal of the Service).
Free trials (for example an install trial, or an extended trial earned through a referral code) give temporary access to paid features. When a trial ends, paid features stop unless you subscribe. Trials are one per person/device; we may withhold or revoke trials obtained through manipulation (e.g. device or account cycling).
Refunds. Refund requests for store purchases are handled by Apple or Google under their policies. Nothing in these Terms limits your statutory rights — including, for consumers in Brazil, rights under the Consumer Protection Code (CDC), and for consumers in the UK, rights under the Consumer Rights Act 2015. By starting a paid digital service immediately, you acknowledge (where applicable law provides) that the cooling-off period may end once the content is supplied.
8. Referral codes
CallFirst may offer referral codes that extend trials for you and people you invite. Referral rewards are subject to fair-use limits shown in the app, are not transferable, have no cash value, and may be changed or withdrawn at any time. We may revoke rewards obtained through self-referral, automation, or other abuse.
9. Acceptable use
You agree not to: use the Service unlawfully; attempt to interfere with, reverse engineer, or circumvent the Service's technical or security measures (this does not limit rights you may have under applicable law); resell or redistribute the Service; or use the Service to harass any person, including your designated contact.
10. Intellectual property
The Service — including the CallFirst name, logo, app, code, and content — belongs to AI PM Services Ltd or its licensors. We grant you a personal, non-exclusive, non-transferable, revocable licence to use the app on your own devices for its intended purpose. You keep all rights in your own data.
11. Third-party services
The Service interacts with third-party services we do not control — for example WhatsApp or your phone's dialler (to place calls), and the Apple and Google app stores (for distribution and billing). Their terms govern your use of those services. We are not responsible for third-party services.
12. Changes to the Service and these Terms
We may add, change, or remove features, and may update these Terms. For material changes we will give reasonable notice in the app or by other reasonable means, and the updated Terms will apply from the date stated. If you continue using the Service after a change takes effect, that constitutes acceptance. If we ever discontinue the Service entirely, we will give reasonable advance notice; if you hold a lifetime purchase and the Service is withdrawn within a reasonable period after your purchase, you may be entitled to a partial refund, and your statutory rights are unaffected.
13. Disclaimers and liability
Nothing in these Terms excludes or limits liability that cannot be excluded or limited by law — including (for UK consumers) liability for death or personal injury caused by negligence or for fraud, and (for Brazilian consumers) non-waivable rights under the CDC.
Subject to that: the Service is provided "as is" and we do not warrant that it will be uninterrupted, error-free, or that blocking will be effective at all times (see section 3); we are not liable for losses that were not a reasonably foreseeable result of our breach of these Terms; and our total liability to you in connection with the Service in any 12-month period is limited to the greater of the amounts you paid us in that period or £50.
This section does not affect your statutory consumer rights.
14. Termination
You can stop using the Service at any time. We may suspend or terminate access if you materially breach these Terms (for example, abuse under sections 8–9), giving notice where practicable. Sections that by their nature should survive (including 10, 13, and 15) survive termination.
15. Governing law and disputes
These Terms are governed by the laws of England and Wales, and disputes may be brought in the courts of England and Wales.
16. Contact
Questions about these Terms: support@callfirst.app.
AI PM Services Ltd · Company No. 17153355 · 6th Floor Amp House, Dingwall Road, Croydon, CR0 2LX, United Kingdom.